Hi!
I’m Aulia Rahmani,
Digital Product Designer

Based in Indonesia. Designing user experience and interface, experienced in e-commerce & B2B products.

Aulia Rahmani Download resume

My Story

You can call me Aul or Auli. Started off as a Front End Developer back in 2013, I switched my career to the product design field since 2015. In my 9+ years career journey, I have delivered end-to-end UI/UX design for Mobile App, Website & Desktop App. Right now, my main focus are concepting and crafting digital products and also helping businesses expand their capacity for impact.

I love the design process where I should translate users’ and stakeholders’ needs into an impactful design that speaks their language. I love to learn about the product and business lingo.
As a UX lead, I also passionate in mentoring and giving back to the design community. I write at my Medium and belajar-ux.com.

I’m a mom of awesome son, a wife and still pursuing my personal goal to educate more women in UX. I love learning about design, content strategy, product strategy and people management. I’m always looking at ways to challenge and improve myself.

Work Experiences

Product Design Lead, Catalyst Tech (voilà.id)

April 2023 - Present

I manage a team of 4 product designers & 1 UX writer to enhance voilà.id's interface, user flow, and shopping experience for luxury fashion products. Our efforts have resulted in a remarkable 4.7 out of 5 satisfaction rating, demonstrating user satisfaction with voilà.id.

Senior Product Designer, Catalyst Tech (voila.id)

August 2022 - April 2023

I lead the voilà.id revamp project from initiation, assisting the development team in building the design system, crafting UI & UX designs, presenting to stakeholders, and making design decisions.

Product Design Lead, Candlestick Games

August 2021 - August 2022

I conceptualize, art direct, and manage design team for blockchain games, while also delivering promotional materials and game branding for clients.

Product Design Manager, Qlip.id

August 2021 - August 2022

Managed 3 different projects for Qlip as edtech and 2 other subsidiaries under Qlip as well as managing people on product (UI/UX) and creative design. Then Qlip turns into Candlestick Games.

Lead UI/UX Designer, Alterra Indonesia

Septermber 2019 - April 2021

Managed 2 web-based dashboards, 2 Android mobile apps, and 8 desktop app (built with .NET) for Indonesia Regional Drinking Water Company (PDAM). Improved product satisfaction from 2.8 to 3.77 out of 5 through enhancements and redesign, resulting in increased user satisfaction.

UX Designer, Alterra Indonesia

December 2017 - September 2019

Designed and executed research to support the objectives of the business and meet the needs of our app's users (Alphapay & Sepulsa). I worked in close collaboration with UI designer and product managers design products that delightful to use.

UX Designer, Orami

January 2016 - November 2016

Formerly Moxy Indonesia (WhatsNew Commerce). Designed several improvements for Orami (mom & baby e-commerce) user facing desktop & app.

UX Designer, Moxy Indonesia

October 2015 - January 2016

Merged with Orami Indonesia. The job is pretty much the same, I designed several improvements for its lifestyle e-commerce platform

Social Media & Web Developer, MicroAd Indonesia

November 2014 - October 2015

Maintained KOLs & celebrities' social media, built a wordpress-based website for their personal branding and created some creative assets to support their presence in digital industry.

Front End Web Developer, Hellonemo

June 2013 - September 2014

I coded interfaces for several websites that were clients of Hellonemo. However, those websites may no longer exist :)

Project Manager, Kitakemana.com

June 2013 - September 2014

Did everything to support our very first (so-called) startup kitakemana.com. And we managed to be in Ideabox Indosat 2014.

View work experiences details

Design Skills

  • 🏆 Design Leadership

    Mentoring, team collaboration (design team, development team and stakeholders), people management, roadmap creation, design supervising, task prioritization and task breakdown.

  • 📝 UX & Documentation

    Wireframing, user flow, UX content / writing, user research, user testing, site mapping, metrics, user persona, UX audit, product benchmarking, competitive analysis and information architecture.

  • 🖼 Prototyping & Visual Design

    Create interface designs, art direction and create high & low fidelity mockup.

Tools

I’m a pen & paper at heart but I love app & digital tools as well. Here are some of the tools that I love to use at work

Values

🤝 Effective Collaborator
🗣 Communication
🌲 Adaptive
💪 Can-do Attitude
☀️ ️Open Minded
💡️ ️Integrity
✨️ Lead by Example
📌️ Ownership
🔍️ Stay Curious

Latest Works

Diamond Hands

Diamond Hands

2022

Blockchain Game - Website & Desktop App
PDAM Pintar

PDAM Pintar

2020

B2G (ERP SaaS) - Desktop & Mobile App
Qlip

Qlip

2021

Edutech - Mobile App (iOS & Android)
Investor Room

Investor Room

2021

Fintech & Social - Mobile App (iOS)
Alphapay

Alphapay

2019

Fintech & E-commerce - Mobile App (Android)
View All Works

Talk & Press

2022

Ekrut Expert's Corner: Menjadi Digital Product Designer Tak Hanya Perihal Design

Read Now
2022

BCTN 2.0 TUMBUH - DAY 2 “Women In Tech”

Watch Now
2020

Kartiniteknologi.id Podcast “Episode 16 - Aulia Rahmani”

Listen Now
2020

Design 1:1 - Aulia Rahmani “Tentang UX Writing dan Remote Working”

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2020

Career Talks with @HRDBacot “UX Writer 101”

See Detail
2018

Indux x Sepulsa - UX meetup “UX Career Path”

See Detail
2014

Kitakemana on Daily Social “Delapan Belas Startup Bertarung Memperebutkan Tempat di Program Ideabox Batch Kedua”

Read Now
2014

Kitakemana on Techinasia “Direktori online KitaKemana ajak Anda jelajahi kota di Indonesia”

Read Now

Contact Me

I always down to collaborate in product design and meet new people. You can shoot an e-mail to auliarahmanisoendoro@gmail.com or fill out the form below. Let’s get in touch! 😉