I’m Aulia Rahmani,
Digital Product Designer

Based in Indonesia. Designing user experience and interface, experienced in e-commerce & B2B products.

My Story

You can call me Aul or Auli. Started off as a Front End Developer back in 2013, I switched my career to the product design field since 2015. In my 9+ years career journey, I have delivered end-to-end UI/UX design for Mobile App, Website & Desktop App. Right now, my main focus are concepting and crafting digital products and also helping businesses expand their capacity for impact.

I love the design process where I should translate users’ and stakeholders’ needs into an impactful design that speaks their language. I love to learn about the product and business lingo.
As a UX lead, I also passionate in mentoring and giving back to the design community. I write at my Medium and belajar-ux.com.

I’m a mom of awesome son, a wife and still pursuing my personal goal to educate more women in UX. I love learning about design, content strategy, product strategy and people management. I’m always looking at ways to challenge and improve myself.

Work Experiences

Candlestick Games Aug 2021 - Present Product Design Lead
Qlip.id April 2021 - Jan 2022 Product Design Manager
Alterra Indonesia Sept 2019 - April 2021 Lead UI/UX Designer
Moxy Indonesia Oct 2015 - Jan 2016 UX Designer
Orami Jan 2016 - Nov 2016 UX Designer
Alterra Indonesia Dec 2017 - Sept 2019 UX Designer
Microad Indonesia Nov 2014 - Oct 2015 Social Media
Hellonemo.com June 2013 - Nov 2014 Front End Web Dev
KitaKemana.com June 2013 - Sept 2014 Project Manager
View work experiences details

Design Skills

  • 🏆 Design Leadership

    Mentoring, team collaboration (design team, development team and stakeholders), people management, roadmap creation, design supervising, task prioritization and task breakdown.

  • 📝 UX & Documentation

    Wireframing, user flow, UX content / writing, user research, user testing, site mapping, metrics, user persona, UX audit, product benchmarking, competitive analysis and information architecture.

  • 🖼 Prototyping & Visual Design

    Create interface designs, art direction and create high & low fidelity mockup.


I’m a pen & paper at heart but I love app & digital tools as well. Here are some of the tools that I love to use at work


🤝 Effective Collaborator
🗣 Communication
🌲 Adaptive
💪 Can-do Attitude
☀️ ️Open Minded
💡️ ️Integrity
✨️ Lead by Example
📌️ Ownership
🔍️ Stay Curious

Talk & Press


Ekrut Expert's Corner: Menjadi Digital Product Designer Tak Hanya Perihal Design

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BCTN 2.0 TUMBUH - DAY 2 “Women In Tech”

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Kartiniteknologi.id Podcast “Episode 16 - Aulia Rahmani”

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Design 1:1 - Aulia Rahmani “Tentang UX Writing dan Remote Working”

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Career Talks with @HRDBacot “UX Writer 101”

See Detail

Indux x Sepulsa - UX meetup “UX Career Path”

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Kitakemana on Daily Social “Delapan Belas Startup Bertarung Memperebutkan Tempat di Program Ideabox Batch Kedua”

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Kitakemana on Techinasia “Direktori online KitaKemana ajak Anda jelajahi kota di Indonesia”

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Contact Me

I always down to collaborate in product design and meet new people. You can shoot an e-mail to auliarahmanisoendoro@gmail.com or fill out the form below. Let’s get in touch! 😉