Hey there, what’s up?

I’m Aulia Rahmani, or simply call me Aul or Auli. Currently a UX Lead in Alterra, leading B2B tech company in Indonesia.

I’m a Product Designer based in Indonesia, with 6 years experience in delivering end-to-end UI/UX design for Mobile App, Website & Desktop App.
I’m conceptualizing and crafting digital products and also helping businesses expand their capacity for impact.

Started my career as a Front End Web Developer back in 2013. I also worked as a content writer and social media planner for several brands. In 2015, I started freelancing as a “Web Designer”, a kind of full-stack-designer back then. I decided to learn about UI and UX deeper, then.

Got my first role as a UX Designer at Moxy Indonesia, an e-commerce from Thailand in 2015. Then, I’ve been a UI/UX Designer at Orami (formerly Bilna, e-commerce for Indonesian moms) in 2016.

I’m a mom of awesome son, a wife and still pursuing my personal goal to become an influential women in tech, especially in UX. I love learning about design, product strategy & people management. I’m always looking at ways to challenge and improve myself.

Click here for work experience details.


🗒 Design 1 on 1, interview with Sigit Adinugroho, fellow Indonesian Designer based in Singapore. Watch & listen here.

📣 Kartini Teknologi, interview with Galuh & Kiki, Indonesian women in tech. Listen here.


📱 Alphapay: Improve Cash Deposit Flow for Agent

🔎 Content A/B testing in push notification

👨🏻‍💼 User persona & Problem Statements, so what's next?

📊 Alphapay: User Onboarding, Valuable for Both Parties