September 2019 – Current

UX Lead

Alterra Indonesia

  • Manage a small design team consist of 3 UI / UX Designers, 1 UX Writer, and 1 UX Researcher
  • Supervise design, content & research result from designer, writer and researcher
  • Team mentoring
  • Handoff and actively communicate with the developers. Make sure everyone know the reason why things were designed a certain way
  • Build a design system with the team
  • Actively communicate with stakeholders, PM and our users
  • Monitor data tracker (mostly with Mixpanel)
  • Evaluate designs based on data
  • Set team and member goals (objective & key results) which aligned with company’s north star

December 2017 – September 2019

UI/UX Designer

Alterra Indonesia

  • Designed and executed research to support the objectives of the business and meet the needs of our users
  • Worked in close collaboration with UI designer and product managers design products that delightful to use
  • Collaborated with cross-functional teams such as; data analyst, developers, operationals, marketings and business
  • Developed lo-fi/hi-fi mockups and prototypes to effectively articulate interaction designs
  • Iterated through design feedback from internal stakeholders and customers
  • Leverage analytics tools to measure success, present opportunities, and support decision-making.

April 2015 – September 2019

Freelance UI/UX Designer

Createduser flows, wireframes, prototypes, high fidelity mockups and detailed UI and visual design specifications for web, mobile web and app interfaces for several companies. One of my clients were Renee Films, iShape and Alzheimer Indonesia

January 2016 – December 2016

UX Designer


Formerly Moxy Indonesia (WhatsNew Commerce), an e-commerce which focus on mom & baby needs. Created end-to-end design for their home & blog revamp.

October 2015 – January 2016

UX Designer


E-commerce from Thailand which focus on youth & urban lifestyle. Built their web platform from scratch.

November 2014 – October 2015

Social Media Specialist

Microad Indonesia

Helped their new division which focus on celebrity as KOL. We built their digital persona in social media and digital branding. I also helped to create a website for every celebrity who joins.

June 2013 – November 2014

Front End Web Developer


Hellonemo is a design studio based in Malang, Indonesia. Worked closely with designer to make things happen.

June 2013 – September 2014

Project Manager is an events & places listing. We managed to be an Indosat Ideabox 2014 finalist